Unlock the Secrets: How to Promote Your Discord Server in 2020 Like a Pro

If you’re a gamer or community leader, you know that Discord is an essential platform to connect with like-minded individuals. Whether you’re promoting your Discord server for business or pleasure, the challenge is always finding new ways to attract members and keep them engaged. Fear not, as we’ve got you covered. In this article, we’ll share some insider tips and tricks on how to promote your Discord server in 2020 like a pro.

Firstly, it’s essential to understand why Discord is a game-changer in the gaming community. With over 250 million registered users, Discord offers an unrivaled combination of voice, text, and video communication features. Its flexibility and customizability have made it the go-to platform for gamers worldwide.

Now, let’s dive into the five creative ways to promote your Discord server, how social media can boost your server’s visibility, why Discord bots are your secret weapon, the importance of having clear server rules, and guidelines, how to create an eye-catching Discord server icon, and the power of word-of-mouth promotion.

If you’re ready to take your Discord server to the next level, keep reading to unlock the secrets on how to promote your Discord server in 2020 like a pro.

Why is Discord a game-changer in the gaming community?

If you’re a gamer, you’ve probably heard of Discord. It’s a communication app that has taken the gaming world by storm. Discord is a game-changer for many reasons, and it has revolutionized the way gamers communicate and connect with each other.

One of the reasons why Discord has become so popular is that it offers a seamless experience for gamers. Unlike other communication apps, Discord is designed specifically for gaming. It has features like voice chat, screen sharing, and the ability to create and join different servers, making it a one-stop-shop for all gaming communication needs.

Features of Discord that make it a game-changer:

  • Customizable servers: Discord allows gamers to create and customize their own servers, making it easier to connect with like-minded individuals and build communities.
  • Voice and text chat: Discord offers both voice and text chat options, allowing gamers to communicate with each other in real-time while playing games.
  • Screen sharing: The screen sharing feature in Discord allows gamers to share their screens with other players, making it easier to collaborate and work together on different games.

How Discord has impacted the gaming community:

Discord has completely changed the way gamers communicate and connect with each other. It has made it easier for gamers to find and join communities that share their interests, regardless of where they are in the world. Discord has also helped to create a more inclusive gaming culture, allowing gamers of all skill levels to connect and play together.

Overall, Discord has revolutionized the gaming community by providing a platform that offers seamless communication and community-building features. Its impact on the gaming world is undeniable, and it’s clear that Discord will continue to be a game-changer for years to come.

5 creative ways to promote your Discord server

Discord is a powerful platform for gamers and communities to come together and engage with each other. But, if you want to grow your server and reach more people, you need to promote it. Here are 5 creative ways to do just that:

Host events and giveaways: Everyone loves a good event or giveaway, so why not leverage this to promote your Discord server? Host events and giveaways regularly and promote them across your social media platforms to attract new members.

Collaborate with other communities:

  • Join forces with other servers: Partnering with other servers and communities can be a great way to get your server in front of a new audience. You could collaborate on events or promotions, or even just cross-promote each other’s servers.
  • Engage with similar communities: Engaging with other communities and building relationships with them can also help you promote your server. Join related forums or social media groups and participate in discussions to get your name out there.

Optimize your social media presence:

  • Use hashtags: When posting about your server on social media, make sure to use relevant hashtags to increase your reach. You could even create a branded hashtag for your server.
  • Create eye-catching visuals: Use eye-catching graphics and visuals to make your social media posts stand out. This can help attract new members to your server.
  • Engage with your audience: Make sure to engage with your followers and respond to their comments and questions. This can help build a community around your server and attract new members.

Leverage Discord’s features:

  • Use custom emojis and server banners: Custom emojis and server banners can help make your server stand out and look more professional. Make sure to use them to your advantage.
  • Encourage word-of-mouth: Encourage your members to invite their friends to the server and spread the word about it. This can help attract new members without any extra effort on your part.

Use paid ads: If you have the budget for it, running paid ads on social media or search engines can be an effective way to promote your server. Just make sure to target your ads to the right audience to get the most out of your investment.

By implementing these creative promotion strategies, you can grow your Discord server and reach new members. Remember to be consistent, engaging, and always prioritize the needs of your community.

The benefits of using social media to promote your Discord server

If you are looking for ways to grow your Discord server, leveraging the power of social media can be an effective strategy. Here are some of the key benefits of using social media to promote your Discord server:

Reach a larger audience: Social media platforms like Facebook, Twitter, and Instagram have millions of active users, making them a valuable tool for reaching a wider audience. By promoting your Discord server on social media, you can connect with users who may not have otherwise known about your server.

Build community engagement: Social media allows you to create a community around your Discord server, encouraging members to interact with each other and build relationships. By engaging with your audience on social media, you can build a loyal following that will help promote your server to others.

Increase server visibility: Social media platforms have powerful search algorithms that make it easy for users to find content that interests them. By optimizing your social media posts with relevant keywords and hashtags, you can increase your server’s visibility and attract new members.

Effective social media strategies for promoting your Discord server

  • Share engaging content: To attract and retain followers on social media, it’s important to share high-quality, engaging content that resonates with your audience. This can include Discord server updates, gaming news, and relevant memes or jokes.
  • Use hashtags: By including relevant hashtags in your social media posts, you can increase your server’s visibility and attract new members who are interested in your niche.
  • Collaborate with influencers: Partnering with social media influencers who have a large following can be an effective way to promote your Discord server to a wider audience. Reach out to influencers in your niche and offer them incentives to promote your server to their followers.


Using social media to promote your Discord server can be a powerful way to reach a wider audience, build community engagement, and increase server visibility. By implementing these effective social media strategies, you can grow your server and connect with more users who share your passion for gaming and community.

Why Discord bots are your secret weapon for server promotion?

If you’re looking to grow your Discord server, then you need to consider adding a bot to your server. Discord bots are becoming increasingly popular, and for good reason. They can help you manage your server, interact with your members, and even promote your server.

But why are Discord bots so effective at promoting your server? Let’s dive in.


One of the main benefits of using a Discord bot for server promotion is automation. Bots can help you automate tasks, such as sending out invites to new members or promoting your server on social media.

By automating these tasks, you can save time and focus on other aspects of server management, such as engaging with your community.


Discord bots are highly customizable, allowing you to tailor them to your server’s needs. For example, you can create custom commands that your members can use to interact with the bot, such as requesting information or playing games.

Customization is key to creating a unique server experience for your members, and a bot can help you achieve that.


Finally, Discord bots can help you promote your server in a variety of ways. For example, you can use a bot to send out invites to potential new members, or to promote your server on social media.

Some bots even offer features such as server analytics, which can help you track the growth of your server and identify areas where you can improve.

The Importance of Having Clear Server Rules and Guidelines

Discord servers are vibrant and diverse communities that require careful management. One of the most crucial elements of successful server management is having clear and concise rules and guidelines that are easily accessible to all members. Not only do they set expectations for behavior, but they also help maintain a positive and healthy environment for all members.

Without proper guidelines, your server can quickly become chaotic and difficult to manage. Clear rules help prevent misunderstandings, miscommunication, and conflicts between members, which can ultimately lead to the downfall of your server. Additionally, having rules in place can protect your server from inappropriate behavior, such as spamming or harassment, which can lead to a poor reputation and even legal trouble.

Benefits of Having Clear Rules and Guidelines

  • Creates a Positive Environment: Clear rules set expectations for behavior, promoting a positive and welcoming environment for all members.
  • Reduces Conflict: Clearly defined rules help prevent misunderstandings and conflicts between members, which can improve the overall experience for everyone.
  • Protects Your Server: Rules can protect your server from inappropriate behavior, ensuring that it remains a safe and welcoming space for all members.

How to Create Effective Server Rules and Guidelines

  • Be Clear and Concise: Make sure that your rules are easy to understand and follow. Avoid using vague or overly complicated language.
  • Be Consistent: Enforce your rules consistently and fairly to avoid any misunderstandings or conflicts between members.
  • Get Input from Your Members: Consider getting input from your members when creating or updating your rules. This can help ensure that they reflect the values and expectations of your community.

Overall, clear and concise server rules and guidelines are an essential part of successful Discord server management. They help promote a positive and welcoming environment, reduce conflict between members, and protect your server from inappropriate behavior. By taking the time to create effective rules and guidelines, you can help ensure the long-term success of your server and create a positive experience for all members.

How to create an eye-catching Discord server icon?

If you want to attract more people to your Discord server, having an eye-catching server icon is a must. The server icon is the first thing that people see when they search for servers, so it’s important to make a good impression. Here are some tips to create a stunning Discord server icon.

Keep it simple: A simple and minimalistic design is always a good idea. Avoid adding too many details or using too many colors. This will make your server icon look cluttered and unprofessional.

Use relevant images: Use images that are relevant to your server’s theme or topic. This will help people understand what your server is all about and attract like-minded individuals.

Color Scheme

Choose a color scheme: Selecting the right color scheme is crucial when designing your server icon. Consider using a color palette that matches your server’s theme or topic. For example, if your server is about gaming, you could use a color scheme that incorporates black, white, and shades of blue.

Size and Resolution

Keep it high resolution: When designing your server icon, make sure it’s high resolution. A blurry or pixelated server icon will make your server look unprofessional and uninviting. Discord recommends a minimum size of 512×512 pixels for your server icon.

Test it out: Before setting your server icon, test it out by previewing it on different devices. This will ensure that your server icon looks good on both desktop and mobile devices.


Creating an eye-catching Discord server icon doesn’t have to be complicated. By following these tips, you can design a stunning server icon that will make your server stand out and attract more members.

The power of word-of-mouth promotion and how to leverage it

Word-of-mouth promotion is the oldest and most effective form of marketing. Trust is the key factor in this type of promotion, as it involves personal recommendations from satisfied customers. Positive word-of-mouth can lead to increased sales, brand recognition, and customer loyalty.

However, relying solely on word-of-mouth can be risky. There are ways to leverage this powerful form of promotion to your advantage. By creating a buzz around your brand and encouraging your satisfied customers to share their positive experiences with others, you can amplify the impact of word-of-mouth promotion.

Provide excellent customer service

One of the most effective ways to generate positive word-of-mouth is to provide excellent customer service. Happy customers are more likely to recommend your brand to their friends and family. Make sure you provide a seamless customer experience and resolve any issues promptly to turn negative experiences into positive ones.

Encourage and incentivize referrals

  • Offer rewards: Give your customers an incentive to refer their friends and family to your brand by offering discounts, free products, or other rewards for each referral.
  • Make it easy: Provide your customers with an easy way to refer their friends and family, such as a referral link or email template.

Build a strong social media presence

  • Create engaging content: Share engaging content that your customers will want to share with their followers. This can include photos, videos, and blog posts.
  • Engage with your followers: Respond to comments and messages promptly and authentically to build a strong relationship with your followers.

Word-of-mouth promotion is a powerful tool that can help your brand grow and thrive. By providing excellent customer service, incentivizing referrals, and building a strong social media presence, you can leverage this form of promotion to increase brand recognition and customer loyalty.

Frequently Asked Questions

How can I make my Discord server stand out?

To make your Discord server stand out, you can create an eye-catching server icon, choose a unique server name, and create a server description that accurately represents your community and its interests. You can also add custom emotes and create engaging channels to encourage community participation.

How can I grow my Discord server?

To grow your Discord server, you can invite your friends and promote your server on your social media channels. You can also create partnerships with other Discord servers that share similar interests and participate in Discord communities related to your server’s theme. Consistently hosting engaging events and encouraging member participation can also help attract new members.

How do I keep my Discord server active and engaging?

To keep your Discord server active and engaging, it’s important to regularly host events and encourage member participation. You can also create different channels that cater to different interests, such as a gaming channel or a music channel. Additionally, it’s important to have a friendly and active moderation team to ensure that the server stays welcoming and safe for all members.

How can I promote my Discord server without being spammy?

You can promote your Discord server by creating engaging social media posts that highlight your server’s unique features and interests. You can also participate in other Discord communities related to your server’s theme and share your server link in a non-intrusive way. Building genuine relationships with other Discord server owners can also lead to mutually beneficial promotion opportunities.

How can I get more members to participate in my Discord server?

You can get more members to participate in your Discord server by hosting engaging events and creating channels that cater to different interests. Consistently posting updates and encouraging member participation through contests and challenges can also help keep members engaged. Additionally, it’s important to have active moderators who can answer questions and address any concerns that members may have.

How important is server moderation for a Discord server?

Server moderation is essential for maintaining a welcoming and safe environment for all members. A strong moderation team can help prevent spam, harassment, and other negative behaviors that can drive members away. Additionally, having clear rules and guidelines can help members understand what behavior is expected and ensure that the server stays on-topic and focused on its theme.

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